Carlos Ascanio

Customer Success Manager

Carlos leads Client Success at The Forge, where he combines technical precision with real empathy for the sales grind. He’s the person customers call when they want to go from setup to results - fast. With nearly a decade of experience in CS, support, and account management, Carlos understands the pain points and potential of cold outreach at scale. His writing is practical, clear, and always focused on impact - whether he’s comparing lead gen platforms, walking through AI-powered prospecting workflows, or outlining how to run placement tests the right way. At The Forge, he’s a trusted advisor to clients navigating infrastructure setup, mailbox management, and automation optimization - ensuring they don’t just use the tools, but win with them.

Blog posts by Carlos Ascanio

Instantly + Aimfox Integration: What You Get vs What’s Missing
Reviews

Instantly + Aimfox Integration: What You Get vs What’s Missing

Using Instantly and Aimfox together connects email and LinkedIn outreach, but setup can get complex. Here’s how it works, its limits, and why Salesforge is a simpler all-in-one alternative.
What Is The Best Time to Send Cold Emails?
Tutorials & Guides

What Is The Best Time to Send Cold Emails?

Optimize cold-email open and reply rates: send midweek mornings (local time), test early AM and evening windows, and adjust for time zones and industry.
Real-Time Workflow Optimization Frameworks
Tutorials & Guides

Real-Time Workflow Optimization Frameworks

Real-time, AI-led workflows replace static sales processes to scale personalization, boost response rates, and improve deal prediction accuracy.
Lemlist vs Apollo: 7+ Differences To Know Before Investing
Reviews

Lemlist vs Apollo: 7+ Differences To Know Before Investing

Lemlist vs Apollo compared across deliverability, data quality, personalization, sending limits, automation, and pricing—see which tool fits your outbound workflow.
Scaling Email Outreach: AI Workflow Optimization
Tutorials & Guides

Scaling Email Outreach: AI Workflow Optimization

AI-driven email outreach that personalizes at scale, combines email and LinkedIn, automates warm-up/validation, and improves reply rates while lowering CAC.
VP of Sales: Key Responsibilities, Essential Skills, and Career Path
Tutorials & Guides

VP of Sales: Key Responsibilities, Essential Skills, and Career Path

A VP of Sales combines strategic leadership, data-driven decisions, and AI-enabled outreach to build scalable revenue engines.
Framework for Cross-Channel Email and SMS Sequences
B2B Lead Generation

Framework for Cross-Channel Email and SMS Sequences

Combine email and SMS with behavior-driven rules, timing, and AI to increase replies, conversions, and maintain compliance.